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Today, the U.S. Food and Drug Administration issued warning letters notifying ten companies, including Cool Clouds Distribution Inc. (doing business as Puff Bar), to remove their flavored disposable e-cigarettes and youth-appealing e-liquid products from the market because they do not have the required premarket authorization.

These new actions are part of the FDA’s ongoing, aggressive effort to act against illegally marketed tobacco products amid the public health crisis of youth e-cigarette use in America. The agency is particularly concerned about the appeal of flavored, disposable e-cigarettes to youth and continues to monitor all available data.

‍“The FDA continues to prioritize enforcement against e-cigarette products, specifically those most appealing and accessible to youth,” said FDA Commissioner Stephen M. Hahn. “We are concerned about the popularity of these products among youth and want to make clear to all tobacco product manufacturers and retailers that, even during the ongoing pandemic, the FDA is keeping a close watch on the marketplace and will hold companies accountable.”

That provision, part of a $1.4 trillion spending bill which President Donald Trump signed into law on Friday, would apply not only to traditional tobacco products such as cigarettes and cigars, but also to e-cigarettes—products that have lately been caught in regulatory cross-hairs, sparked by rising rates of use among teenagers. According to the latest federal data, 27.5% of high school students reported using e-cigarettes during the past month. Raising the legal age of purchase is meant in part to curb that trend by preventing teenagers from buying vaping products, either for personal use or to distribute to younger classmates. So-called “Tobacco 21” legislation has already been implemented in almost 20 states as well as numerous cities across the country. The new legislation, which will take effect in the summer of 2020, would make 21 the mandatory minimum age of purchase for all states.